Artists & Labels
When It Comes to Digital Ads, the More You Spend, the Cheaper It Gets
When It Comes to Digital Ads, the More You Spend, the Cheaper It Gets
As an independent artist, making every dollar count is essential, especially when it comes to…
5
min read
Artists & Labels
How to Optimize Your Next Campaign with SongTools
How to Optimize Your Next Campaign with SongTools
Looking to get the most out of your next release? Whether you're running a Songfly campaign,…
5
min read
Artists & Labels
Email Marketing 101 for Musicians: Building and Engaging Your Fanbase
Email Marketing 101 for Musicians: Building and Engaging Your Fanbase
As an independent artist, building a dedicated fanbase is one of the most important steps in your…
5
min read
Artists & Labels
Which Social Channels Are Most Effective to Run Ads to Promote Your Music?
Which Social Channels Are Most Effective to Run Ads to Promote Your Music?
When it comes to promoting your music, social media advertising has become one of the most effective…
5
min read
Artists & Labels
The Importance of Being Mobile-Friendly for Artists
The Importance of Being Mobile-Friendly for Artists
In today’s fast-paced digital landscape, artists often find themselves spending long hours in front…
5
min read
Artists & Labels
To Brag, or Be Humble? What's Your Artist Persona?
To Brag, or Be Humble? What's Your Artist Persona?
As an artist, your music speaks for itself, but how you present yourself to the world also plays a…
5
min read
Artists & Labels
Turn Your Digital Success into Live Opportunities: SongTools Partners with Sonicbids
Turn Your Digital Success into Live Opportunities: SongTools Partners with Sonicbids
SongTools Partners with SonicbidsAt SongTools, our mission is clear: empower artists with the…
5
min read
Artists & Labels
Why Independent Electronic Tracks Perform So Well with Digital Ads
Why Independent Electronic Tracks Perform So Well with Digital Ads
At SongTools, we've run thousands of automatically-provisioned digital ads and landing pages using…
5
min read
Artists & Labels
Insta Fan Analytics FTW: Unlock the Secrets to Understanding Your Audience
Insta Fan Analytics FTW: Unlock the Secrets to Understanding Your Audience
As an artist, you're probably focused on growing your Instagram following. We all know how vital…
5
min read
Artists & Labels
The engine behind Playlister.Club: How it works
The engine behind Playlister.Club: How it works
The magic behind how we have driven 1.5M playlist placements…We’re thrilled to announce a…
5
min read
Artists & Labels
AI-Generated Music + SongTools: a Case Study
AI-Generated Music + SongTools: a Case Study
Creating, launching, and growing an artist in record time with minimal budgetsIn the rapidly…
5
min read
Artists & Labels
Why Country artists should be investing in promotions outside the U.S.
Why Country artists should be investing in promotions outside the U.S.
Country artists and labels, especially in earlier stages of development, have a tendency of focusing…
5
min read
Artists & Labels
How to Address Listener Churn
How to Address Listener Churn
Churn is a term often used in SaaS and technology companies to describe the rate at which customers…
5
min read
Artists & Labels
How to collaborate with other artists to help you reach new fans
How to collaborate with other artists to help you reach new fans
By partnering with other artists and brands, music creators can tap into new audiences, enhance…
5
min read
Artists & Labels
Unlocking the Power of CPC vs. CPA: How to Attract 4x More Fans to Your Music
Unlocking the Power of CPC vs. CPA: How to Attract 4x More Fans to Your Music
As an independent music artist, running digital ads to promote your new releases is a powerful…
5
min read
Artists & Labels
How to Reach 100K Streams: A 14 Day-by-Day Guide
How to Reach 100K Streams: A 14 Day-by-Day Guide
Before You Start1. Upload your song to your music distributor and set the release date.2. Pitch your…
5
min read
Artists & Labels
Why a Daily Budget Model Can Help Make Your Promotion Budgets More Impactful
Why a Daily Budget Model Can Help Make Your Promotion Budgets More Impactful
Firstly we launched a first-in-market model of Daily Budgets for playlisting! Here's why it's so…
5
min read
Artists & Labels
Dive into Indie Week 2024: A Must-Attend Event for Independent Artists
Dive into Indie Week 2024: A Must-Attend Event for Independent Artists
Mark your calendar for June 10 to June 13 because Indie Week in New York City is the place to be (…
5
min read
Artists & Labels
The Best Conferences to Attend as an Artist in 2024
The Best Conferences to Attend as an Artist in 2024
As an independent artist, attending the right music conferences is essential for staying current and…
5
min read
Artists & Labels
Spring is Here: It's Time to Release Upbeat Tracks!
Spring is Here: It's Time to Release Upbeat Tracks!
As we shake off the chill of winter and step into the brighter, warmer days of spring, there's no…
5
min read
Artists & Labels
An independent artist's quick guide to Spotify's new royalty changes
An independent artist's quick guide to Spotify's new royalty changes
Big news for the independent artist community. Spotify's major changes to their royalty models are…
5
min read
Artists & Labels
How to Audit your Music Promo Campaign
How to Audit your Music Promo Campaign
So, you have been promoting your music through playlist pitching and social ads on TikTok, Instagram…
5
min read
Artists & Labels
The best tactics to attract Superfans, starting at zero!
The best tactics to attract Superfans, starting at zero!
"Superfans" is a term you might have read about in the context of Elvis or The Beatles – a reference…
5
min read
Artists & Labels
When do you (actually) need a manager?
When do you (actually) need a manager?
Conventional wisdom says you need a manager when you’re making money. Reality is a bit more nuanced.…
5
min read
Artists & Labels
Is Stardom Still the Endgame for Music Artists?
Is Stardom Still the Endgame for Music Artists?
In an era where music creation tools and DIY distribution platforms have revolutionized the industry…
5
min read
Artists & Labels
Promoting R&B vs. Country Music vs EDM
Promoting R&B vs. Country Music vs EDM
An Easy Guide to Digital Ads & Playlisting Across GenresFrom the soulful depths of R&B,…
5
min read
Artists & Labels
A Step-by-Step Guide to Running Ads as a Musician
A Step-by-Step Guide to Running Ads as a Musician
The music industry in 2024 is a competitive place - as you may know all too well if you’ve tried to…
5
min read
Artists & Labels
Which Recording Studio to Choose to Turn Your Demo into a Real Track?
Which Recording Studio to Choose to Turn Your Demo into a Real Track?
Turning a demo into a full-fledged track is a crucial step for independent musicians on the path to…
5
min read
Artists & Labels
5 Signs That Your Music Sucks and That You Should Quit Right Now
5 Signs That Your Music Sucks and That You Should Quit Right Now
The title might have grabbed your attention, but let's set the record straight: this isn't about…
5
min read
Artists & Labels
Navigating the 2024 Music Royalty Changes: An Indie Artist's Survival Guide
Navigating the 2024 Music Royalty Changes: An Indie Artist's Survival Guide
At SongTools, as your one-stop shop in digital marketing automation, we are always coming for the…
5
min read
Artists & Labels
Which Comes First: The Record or the Live Show?
Which Comes First: The Record or the Live Show?
In the music industry, recording and touring are often viewed as two distinct realms, each with its…
5
min read
Artists & Labels
The Top 3 Types of Playlisters Every Artist Needs to Know
The Top 3 Types of Playlisters Every Artist Needs to Know
In the ever-evolving world of music, playlist curators, often known as "playlisters," play a pivotal…
5
min read
Artists & Labels
The Late 2023 / Early 2024 Music AI Guide for Independent Artists: How You Can Use AI to Transform Your Music Career in 2024
The Late 2023 / Early 2024 Music AI Guide for Independent Artists: How You Can Use AI to Transform Your Music Career in 2024
The integration of Artificial Intelligence (AI) in the music industry is revolutionizing how music…
5
min read
Artists & Labels
The December Dilemma: 6 Myths and Truths About Releasing New Music in the Holiday Season
The December Dilemma: 6 Myths and Truths About Releasing New Music in the Holiday Season
As the holiday season approaches, independent artists often grapple with the decision of whether to…
5
min read
Artists & Labels
Analyzing Spotify's New Royalty Model: A Game Changer for Indie Artists?
Analyzing Spotify's New Royalty Model: A Game Changer for Indie Artists?
IntroductionSpotify's new royalty model, with its focus on fairness and equity, has the potential…
5
min read
Artists & Labels
The right way to think about your song's promotion budgets
The right way to think about your song's promotion budgets
You may know (all too well..) that being a music creator in 2023 takes a lot more than just…
5
min read
Artists & Labels
The Complete Guide to a Free Music Creation and Promotion Tech Stack
The Complete Guide to a Free Music Creation and Promotion Tech Stack
Today, a myriad of technological tools exist to transform your musical concepts into recorded…
5
min read
Artists & Labels
How Music Artists Can Grow Together: From Support to Creating a Scene
How Music Artists Can Grow Together: From Support to Creating a Scene
There's something magical about musicians joining forces, supporting each other, and creating a…
5
min read
Artists & Labels
Which music distributor is the best?
Which music distributor is the best?
One of the most common questions on Songtools users’ minds is “which music distributor should I be…
5
min read
Artists & Labels
Top 11 Ways for Music Creators to Make Some Extra Cash
Top 11 Ways for Music Creators to Make Some Extra Cash
Thriving in the music industry is often a blend of creativity, resilience, and strategic…
5
min read
Artists & Labels
Hidden Music Goldmine: The UK's Edge Over the US
Hidden Music Goldmine: The UK's Edge Over the US
In preparation for this blog post, our team had been researching programs, grants, and general…
5
min read
Artists & Labels
Why Summer is the Prime Time for Independent Artists to Promote Their Music
Why Summer is the Prime Time for Independent Artists to Promote Their Music
The music industry, much like every other sector, operates in cycles influenced by many external…
5
min read
Artists & Labels
Top 3 Ways to Decipher True Fans from Fleeting Listeners
Top 3 Ways to Decipher True Fans from Fleeting Listeners
As artists, the quest isn't just to be heard, but to resonate through the noise of today’s music…
5
min read
Artists & Labels
Why investing in Landing Pages is so critical for your music promo campaign
Why investing in Landing Pages is so critical for your music promo campaign
A music promo landing page is more than just a “linktree-style” webpage; it is a specialized tool…
5
min read
Artists & Labels
To push or pivot? Assessing whether you should continue to promote or switch to a new release.
To push or pivot? Assessing whether you should continue to promote or switch to a new release.
It’s no secret that streaming has changed the cadence at which artists release music. Even …
5
min read
Artists & Labels
3 Quick & Easy Ways to Drive Traction Sustainably on Spotify
3 Quick & Easy Ways to Drive Traction Sustainably on Spotify
Everyone keeps trying to ‘crack’ the Spotify algorithm. There are some great articles out there,…
5
min read
Artists & Labels
Music Fanconomics
Music Fanconomics
Many music creators looking to promote their music get stuck trying to figure out how they should…
5
min read
Artists & Labels
How To Make Money From Music Production
How To Make Money From Music Production
Making money from music production can be a challenging task for many musicians, especially in today…
5
min read
Artists & Labels
9 Ways to Promote Your Music as a Beginner
9 Ways to Promote Your Music as a Beginner
Promoting music independently can be exhausting since it’s going to take more time compared to…
5
min read
Artists & Labels
How to Start Writing a Song for Beginners
How to Start Writing a Song for Beginners
How to Start Writing a Song for BeginnersMusic is widely referred to as the universal language, if…
5
min read
Artists & Labels
9 Steps on How to Become a Music Producer
9 Steps on How to Become a Music Producer
Behind the music we listen to is a music producer. They’re responsible for a lot of things that you…
5
min read
Artists & Labels
How To Get Noticed In The Music Industry
How To Get Noticed In The Music Industry
With the growing popularity of working in the music industry, getting recognized appears to be…
5
min read
Artists & Labels
What Is A&R In The Music Industry & What Do They Do?
What Is A&R In The Music Industry & What Do They Do?
What an A&R looks for in an artist's data and how they look for it hasn’t really changed. This…
5
min read
Artists & Labels
6 Easy Ways On How To Get People To Listen To Your Music
6 Easy Ways On How To Get People To Listen To Your Music
If you’re an artist, how frustrating was it to release a song you’ve spent countless hours on and…
5
min read
Artists & Labels
New: Interactive Activity Feed
New: Interactive Activity Feed
If you release music today, you know how powerful it is to have the right data guiding your…
5
min read
Artists & Labels
5 KILLER tips to optimize your Song and artwork for marketing:
5 KILLER tips to optimize your Song and artwork for marketing:
We all knowthat having an amazing, well-produced track is the lowest common denominator to have a…
5
min read
Artists & Labels
Top 5 Music Streaming Analytics Tools that level the playing field for Independent Artists
Top 5 Music Streaming Analytics Tools that level the playing field for Independent Artists
As artists, we are currently experiencing a revolution in tech. We have access to advanced tools and…
5
min read
Artists & Labels
Reverbnation
Reverbnation
Reverbnationis a social networking site for musicians. It allows artists to share their music with…
5
min read
