You’ve put in the work, recorded your track, and now it’s time to get it out into the world. Distribution isn’t just about getting your music on streaming platforms; it’s about ensuring your sound reaches the right people, at the right time, and that you’re properly compensated for your hard work. 

We know that figuring out the distribution process can feel a bit confusing, especially if you're navigating it as an independent artist. But don’t worry, we’re here to break it down for you. Whether you're releasing your first track or just want to make sure your next release goes smoothly, we’ve got you covered with the tools, insights, and strategies to help you distribute your music like a pro and get the most out of every release.

What Is Music Distribution?

In simple terms, music distribution is the process of getting your music onto streaming platforms like Spotify, Apple Music, and TIDAL, as well as download stores and social media platforms. Distribution services ensure that your tracks are properly uploaded, formatted, and monetized across various platforms. Think of it as the bridge between you, the artist, and the world of music listeners.

Once your songs are distributed, they’ll be available on the platforms where millions of listeners discover new music. But how does this actually happen? That’s where music distributors come in.

Why Is Distribution So Important?

Without distribution, your music won’t reach the ears of potential fans. You might have an amazing song, but if it's not accessible on major platforms, how will listeners find you? In today’s digital world, platforms like Spotify and Apple Music are where most people discover music. If your tracks aren’t there, it’s like they don’t exist.

Imagine this scenario: You’ve put all this time and effort into writing and recording a song you love. You skip the step of proper distribution and only post it on a few social media platforms, thinking it’ll be enough. The song goes live, but only a handful of followers hear it. Weeks later, you realize your song isn’t getting the streams you expected because it wasn't properly distributed. Even if you have a loyal following on social media, platforms like Spotify and Apple Music are where you’re going to see significant growth. Had you used a service like DistroKid or CD Baby, your track would’ve been live on all major platforms, giving it the chance to reach millions and earn royalties. A good distributor also ensures your royalties are collected, so you get paid every time your song is streamed. It’s clear: without distribution, your music won’t be heard where it matters most.

How to Distribute Your Music as an Independent Artist

Distributing your music is simple if you know the steps to take. Here’s how you can make sure your tracks are ready to go live on the platforms that matter:

1. Research Different Music Distributors

Not all distributors operate the same way. Some charge a one-time fee per release, while others take a percentage of your royalties. Here are a few major options:

• DistroKid – Annual subscription, unlimited releases, lets you keep 100% of royalties
• CD Baby – One-time fee per release, takes a small cut of royalties, offers marketing tools
• TuneCore – Offers unlimited plans as well as pay per release options
• Amuse – Provides two types of budget-friendly plans, each with their own features
• UnitedMasters – Subscription-based with marketing and sync licensing opportunities

Some other options include: The Orchard, AWAL, Symphonic Distribution,  Songtradr, or LANDR

2. Compare Key Features and Pricing

When choosing a distributor, consider:

• Pricing model – Flat fee, percentage-based, or free with conditions?
• Speed of distribution – How quickly does your music go live?
• Royalty payouts – Do they take a percentage, or do you keep everything?
• Additional services – Do they offer marketing, analytics, or playlist pitching?
• Ease of use – Is their platform user-friendly?

3. Choose the Best Distributor for Your Needs

Ask yourself:

• Are you releasing music frequently? If so, an unlimited plan (like DistroKid) might be best.
• Do you want marketing support? CD Baby or UnitedMasters could be a better fit.
• Are you looking for a budget-friendly option? Amuse offers lower upfront costs and different plans.

4. Prepare Your Music for Upload

Before submitting your music, make sure you have:

• High-quality audio files (WAV or FLAC)
• Album artwork that meets platform requirements (minimum 3000x3000 pixels)
• Metadata – Song titles, artist name, release date, and credits
• ISRC codes – Some distributors assign these for you, but you can also get your own

5. Submit Your Music and Schedule a Release Date

• Upload your tracks to your chosen distributor
• Fill out all required metadata fields
• Set a release date (give yourself at least 2-4 weeks for proper promotion)
• Enable distribution to as many platforms as possible, including TikTok and Instagram

The Importance of a Timely Release

It’s easy to overlook, but timing plays a big role in distribution. Don’t rush your release. Giving yourself ample time, ideally 2-4 weeks, ensures you can properly prepare your music, submit all the necessary metadata, and most importantly, plan a promotion strategy. This window allows your song to be properly processed by streaming platforms and makes sure it’s available on launch day. The extra time also gives you the chance to engage with your audience and build momentum before the song goes live, increasing the chances of success once it’s out there.

Distribution Is the Key to Exposure

Distributing your music is one of the most important steps in the music release process. It ensures that your tracks are available to your listeners on the platforms they already use. By choosing the right distributor, preparing your music properly, and ensuring timely uploads, you’re setting yourself up for success. This is an essential step for all independent artists to take, and make sure their music has the opportunity to be heard.