‍So your PlaylisterClub or Songfly campaign just wrapped and now you’re wondering, what’s next?

Maybe it was your first time running a campaign and you decided not to renew right away, or it was your third or fourth campaign and the results weren’t quite what you hoped for. Whatever the case, what you do next matters just as much as when you are actively promoting. 

This post-campaign moment is a turning point. It’s easy to let things go quiet, but staying active and intentional during this period is key. The artists who grow fastest are the ones who keep showing up: sharing their story, building their brand, and keeping the conversation going with fans. Before jumping in to the 3 best strategies to follow after your campaign ends, there’s one aspect you should keep in mind: 

First, Take a Moment to Assess How Long You’ve Been Promoting This Track

Before deciding what to do next, take a step back and ask yourself: How long has this song been in active promotion?

• We recommend running a promotion strategy for at least 30 days per track to give it enough time to reach new listeners, generate momentum, and gather meaningful results. If your campaign only ran for 7–10 days, it may not have had enough time to deliver its full potential. In that case, it might be worth re-running the campaign or extending your efforts a little longer.

• On the flip side, promoting a track for too long, like over 3 months, can lead to a plateau. Every song has a natural promotional lifespan. After a while, even the best tracks reach most of the curators and playlist audiences available, and returns may start to slow down, which is totally normal.

Whether your campaign was too short, too long, or just right, understanding where you are in the life cycle of that release will help you make the smartest next move.

Now, Here Are 3 Things You Should Do After Your Campaign Ends: 

1. Turn Your Campaign Wins Into Social Content 

Even if the campaign is over, the wins you collected, big or small, can keep working for you. Use this time to create content that highlights your growth in these areas by posting them: 

• Top playlist placements 
• A bump in followers or listeners 
• Great curator feedback 
• New visual content from Songfly ads 

Even if you’re not releasing anything new right now, there’s still a story to tell. Let your fans in on the progress happening behind the scenes by adding this content to your SongBlog. It’s a free, powerful tool right in your dashboard that helps boost your visibility. Use it to share campaign wins, host Q&As, and even connect it with your landing page to keep leading readers to stream your music. 

2. Re-Engage The Listeners You Just Gained 

This could be one of the most overlooked things you can do post-campaign. Think about it: tons of people just discovered you, and most of them have probably only heard one song. This is the perfect chance to invite them deeper into your world: 

• Share your past releases with this new audience, we even have an entire blog article dedicated to promoting past releases. 

• Drop new visual content: music videos, lyric videos, behind-the-scenes clips, or remixes of the track they already love. 

• Ask for feedback in your captions, polls, or DM’s–it’s a great way to spark interaction and learn what’s connecting. 

You don’t need a brand new release to stay visible, you just need a reason for people to keep tuning in! 

3. Start Gearing Up For Your Next Release 

Even if you’re not quite ready to drop your next track, now’s the perfect time to start laying the groundwork. Here are some approaches to take during this stretch in between promotions: 

• Create a pre-release marketing plan: Think about when you want to drop teasers, behind-the-scenes content, our countdowns leading up to the release. The earlier you start generating buzz, the more likely your new track will get the attention it deserves. 

• Adapt based on data from previous releases: Analyze key metrics from your past campaigns to optimize your next move: 
  
  • Song Engagement Index (SEI) & Brand Engagement Index (BEI): High values indicate strong playlist and listener engagement, while low values suggest a need to adjust your approach for the next campaign. 
  • Geographic Insights: On your Songfly dashboard, high click-through rates by country show where your fan base is strongest, allowing you to better target these regions in future campaigns. 

• Test new channels: If you’ve only been focusing on one or a few platforms, now’s the perfect time to branch out and share your content on new ones. In addition to the usual ones like Instagram, Facebook, and TikTok, consider music-centric platforms like Bandcamp or ReverbNation. 

• Consider press and media coverage: Research music blogs, magazines, and local outlets that align with your genre and reach out before your next release. Securing press coverage early can give your track a strong push when it drops. 

👉You can also always refer to our Music Release Guide: Getting Your First Thousand Listeners for actionable steps to follow at every stage of the music release process, a valuable resource for all indie artists! 

When you’re mid-campaign, your focus is usually on growth and performance. But, these stretches between campaigns aren’t dead space, they’re prime opportunities to: 

• Build deeper fan connections 
• Maximize what you’ve already accomplished 
• Set up for your next big move 

By staying proactive during these in-between moments, you can stay top of mind with your audience and ensure that your next release hits even harder. Seeing success with your music isn’t just about what happens during a campaign, but also how you keep preparing for what’s next. We’re excited to see how you build on your progress–your next big move is just around the corner!