Artists & Labels
When It Comes to Digital Ads, the More You Spend, the Cheaper It Gets
When It Comes to Digital Ads, the More You Spend, the Cheaper It Gets
As an independent artist, making every dollar count is essential, especially when it comes to…
5
min read
Playlisters
How Independent Artists Can Maximize Instagram’s New Spotify Playlist Feature to Drive Listenership
How Independent Artists Can Maximize Instagram’s New Spotify Playlist Feature to Drive Listenership
Instagram has just rolled out an exciting new feature allowing users to directly add songs from…
5
min read
Playlisters
Maximize Your Impact: Pro-Tip– Promote Past Tracks Before Releasing New Music
Maximize Your Impact: Pro-Tip– Promote Past Tracks Before Releasing New Music
Maximize Your Impact: Pro-Tip– Promote Past Tracks Before Releasing New Music Before diving…
5
min read
General
The Significance of ADE for the Electronic Dance Music Industry
The Significance of ADE for the Electronic Dance Music Industry
SongTools' Exclusive VIP Event with CyrilThe Amsterdam Dance Event (ADE) is not just a festival—it’…
5
min read
Artists & Labels
How to Optimize Your Next Campaign with SongTools
How to Optimize Your Next Campaign with SongTools
Looking to get the most out of your next release? Whether you're running a Songfly campaign,…
5
min read
Artists & Labels
Email Marketing 101 for Musicians: Building and Engaging Your Fanbase
Email Marketing 101 for Musicians: Building and Engaging Your Fanbase
As an independent artist, building a dedicated fanbase is one of the most important steps in your…
5
min read
Artists & Labels
Which Social Channels Are Most Effective to Run Ads to Promote Your Music?
Which Social Channels Are Most Effective to Run Ads to Promote Your Music?
When it comes to promoting your music, social media advertising has become one of the most effective…
5
min read
Artists & Labels
The Importance of Being Mobile-Friendly for Artists
The Importance of Being Mobile-Friendly for Artists
In today’s fast-paced digital landscape, artists often find themselves spending long hours in front…
5
min read
Artists & Labels
To Brag, or Be Humble? What's Your Artist Persona?
To Brag, or Be Humble? What's Your Artist Persona?
As an artist, your music speaks for itself, but how you present yourself to the world also plays a…
5
min read
Artists & Labels
Turn Your Digital Success into Live Opportunities: SongTools Partners with Sonicbids
Turn Your Digital Success into Live Opportunities: SongTools Partners with Sonicbids
SongTools Partners with SonicbidsAt SongTools, our mission is clear: empower artists with the…
5
min read
Artists & Labels
Why Independent Electronic Tracks Perform So Well with Digital Ads
Why Independent Electronic Tracks Perform So Well with Digital Ads
At SongTools, we've run thousands of automatically-provisioned digital ads and landing pages using…
5
min read
Artists & Labels
Insta Fan Analytics FTW: Unlock the Secrets to Understanding Your Audience
Insta Fan Analytics FTW: Unlock the Secrets to Understanding Your Audience
As an artist, you're probably focused on growing your Instagram following. We all know how vital…
5
min read
Playlisters
Which Music Genres Offer the Best Cost Per Acquisition for Growing Your Fanbase?
Which Music Genres Offer the Best Cost Per Acquisition for Growing Your Fanbase?
When it comes to promoting your music, one size does not fit all. Different genres have unique…
5
min read
Artists & Labels
The engine behind Playlister.Club: How it works
The engine behind Playlister.Club: How it works
The magic behind how we have driven 1.5M playlist placements…We’re thrilled to announce a…
5
min read
Artists & Labels
AI-Generated Music + SongTools: a Case Study
AI-Generated Music + SongTools: a Case Study
Creating, launching, and growing an artist in record time with minimal budgetsIn the rapidly…
5
min read
Artists & Labels
Why Country artists should be investing in promotions outside the U.S.
Why Country artists should be investing in promotions outside the U.S.
Country artists and labels, especially in earlier stages of development, have a tendency of focusing…
5
min read
Artists & Labels
How to Address Listener Churn
How to Address Listener Churn
Churn is a term often used in SaaS and technology companies to describe the rate at which customers…
5
min read
Artists & Labels
How to collaborate with other artists to help you reach new fans
How to collaborate with other artists to help you reach new fans
By partnering with other artists and brands, music creators can tap into new audiences, enhance…
5
min read
Artists & Labels
Unlocking the Power of CPC vs. CPA: How to Attract 4x More Fans to Your Music
Unlocking the Power of CPC vs. CPA: How to Attract 4x More Fans to Your Music
As an independent music artist, running digital ads to promote your new releases is a powerful…
5
min read
Artists & Labels
How to Reach 100K Streams: A 14 Day-by-Day Guide
How to Reach 100K Streams: A 14 Day-by-Day Guide
Before You Start1. Upload your song to your music distributor and set the release date.2. Pitch your…
5
min read
Playlisters
Should You Be Building Your Own Playlists? A Guide for Independent Artists and Labels
Should You Be Building Your Own Playlists? A Guide for Independent Artists and Labels
In today's music industry, playlisting has become a cornerstone of music promotion. While major…
5
min read
Artists & Labels
Why a Daily Budget Model Can Help Make Your Promotion Budgets More Impactful
Why a Daily Budget Model Can Help Make Your Promotion Budgets More Impactful
Firstly we launched a first-in-market model of Daily Budgets for playlisting! Here's why it's so…
5
min read
Artists & Labels
Dive into Indie Week 2024: A Must-Attend Event for Independent Artists
Dive into Indie Week 2024: A Must-Attend Event for Independent Artists
Mark your calendar for June 10 to June 13 because Indie Week in New York City is the place to be (…
5
min read
Key Insights from Music Biz 2024: A Glimpse into the Future of Indie Music
Key Insights from Music Biz 2024: A Glimpse into the Future of Indie Music
As the dust settles from Music Biz 2024, the annual music industry conference held in the heart of…
5
min read
What Music Artists can learn from UI/UX Principles
What Music Artists can learn from UI/UX Principles
When building a tech company, there is a huge emphasis on UI (User Interface) and UX (User…
5
min read
SongTools CEO, Danny Garcia on Music Biz Weekly Podcast
SongTools CEO, Danny Garcia on Music Biz Weekly Podcast
This week Danny Garcia, co-founder and CEO of SongTools spoke on the Music Biz Weekly podcast about…
5
min read
Artists & Labels
The Best Conferences to Attend as an Artist in 2024
The Best Conferences to Attend as an Artist in 2024
As an independent artist, attending the right music conferences is essential for staying current and…
5
min read
General
The Challenges (and Opportunities) in Running Digital Ads for Music
The Challenges (and Opportunities) in Running Digital Ads for Music
Many musicians remain (rightly) skeptical about how well social media ads work for their music.…
5
min read
Artists & Labels
Spring is Here: It's Time to Release Upbeat Tracks!
Spring is Here: It's Time to Release Upbeat Tracks!
As we shake off the chill of winter and step into the brighter, warmer days of spring, there's no…
5
min read
Artists & Labels
An independent artist's quick guide to Spotify's new royalty changes
An independent artist's quick guide to Spotify's new royalty changes
Big news for the independent artist community. Spotify's major changes to their royalty models are…
5
min read
Artists & Labels
How to Audit your Music Promo Campaign
How to Audit your Music Promo Campaign
So, you have been promoting your music through playlist pitching and social ads on TikTok, Instagram…
5
min read
Artists & Labels
The best tactics to attract Superfans, starting at zero!
The best tactics to attract Superfans, starting at zero!
"Superfans" is a term you might have read about in the context of Elvis or The Beatles – a reference…
5
min read
Artists & Labels
When do you (actually) need a manager?
When do you (actually) need a manager?
Conventional wisdom says you need a manager when you’re making money. Reality is a bit more nuanced.…
5
min read
Artists & Labels
Is Stardom Still the Endgame for Music Artists?
Is Stardom Still the Endgame for Music Artists?
In an era where music creation tools and DIY distribution platforms have revolutionized the industry…
5
min read
Artists & Labels
Promoting R&B vs. Country Music vs EDM
Promoting R&B vs. Country Music vs EDM
An Easy Guide to Digital Ads & Playlisting Across GenresFrom the soulful depths of R&B,…
5
min read
Artists & Labels
A Step-by-Step Guide to Running Ads as a Musician
A Step-by-Step Guide to Running Ads as a Musician
The music industry in 2024 is a competitive place - as you may know all too well if you’ve tried to…
5
min read
Playlisters
Which is the best tool for Playlist Pitching?
Which is the best tool for Playlist Pitching?
Songtools' Playlister Club vs. Playlist Push vs. SubmitHub vs. GrooverBefore Songtools was the…
5
min read
Playlisters
The Top Playlists by Quality of Curation and How They Do It
The Top Playlists by Quality of Curation and How They Do It
In the digital age, curated playlists have become the lifeblood of music discovery and listening…
5
min read
Artists & Labels
Which Recording Studio to Choose to Turn Your Demo into a Real Track?
Which Recording Studio to Choose to Turn Your Demo into a Real Track?
Turning a demo into a full-fledged track is a crucial step for independent musicians on the path to…
5
min read
General
Universal Music Group's Exit from TikTok: The Silver Lining for Independent Artists
Universal Music Group's Exit from TikTok: The Silver Lining for Independent Artists
In an unprecedented move that's set to reshape the musical landscape on one of the world's most…
5
min read
General
How to Gain Your First 10 Superfans Using Exclusive Content
How to Gain Your First 10 Superfans Using Exclusive Content
In the music industry, having a loyal fan base is crucial, especially for emerging artists. Everyone…
5
min read
Artists & Labels
5 Signs That Your Music Sucks and That You Should Quit Right Now
5 Signs That Your Music Sucks and That You Should Quit Right Now
The title might have grabbed your attention, but let's set the record straight: this isn't about…
5
min read
Artists & Labels
Navigating the 2024 Music Royalty Changes: An Indie Artist's Survival Guide
Navigating the 2024 Music Royalty Changes: An Indie Artist's Survival Guide
At SongTools, as your one-stop shop in digital marketing automation, we are always coming for the…
5
min read
Artists & Labels
Which Comes First: The Record or the Live Show?
Which Comes First: The Record or the Live Show?
In the music industry, recording and touring are often viewed as two distinct realms, each with its…
5
min read
Artists & Labels
The Top 3 Types of Playlisters Every Artist Needs to Know
The Top 3 Types of Playlisters Every Artist Needs to Know
In the ever-evolving world of music, playlist curators, often known as "playlisters," play a pivotal…
5
min read
Artists & Labels
The Late 2023 / Early 2024 Music AI Guide for Independent Artists: How You Can Use AI to Transform Your Music Career in 2024
The Late 2023 / Early 2024 Music AI Guide for Independent Artists: How You Can Use AI to Transform Your Music Career in 2024
The integration of Artificial Intelligence (AI) in the music industry is revolutionizing how music…
5
min read
Artists & Labels
The December Dilemma: 6 Myths and Truths About Releasing New Music in the Holiday Season
The December Dilemma: 6 Myths and Truths About Releasing New Music in the Holiday Season
As the holiday season approaches, independent artists often grapple with the decision of whether to…
5
min read
Artists & Labels
Analyzing Spotify's New Royalty Model: A Game Changer for Indie Artists?
Analyzing Spotify's New Royalty Model: A Game Changer for Indie Artists?
IntroductionSpotify's new royalty model, with its focus on fairness and equity, has the potential…
5
min read
Artists & Labels
The right way to think about your song's promotion budgets
The right way to think about your song's promotion budgets
You may know (all too well..) that being a music creator in 2023 takes a lot more than just…
5
min read
Artists & Labels
The Complete Guide to a Free Music Creation and Promotion Tech Stack
The Complete Guide to a Free Music Creation and Promotion Tech Stack
Today, a myriad of technological tools exist to transform your musical concepts into recorded…
5
min read
General
The Music Industry in Economic Downturns: To Increase or Decrease Promotional Spend
The Music Industry in Economic Downturns: To Increase or Decrease Promotional Spend
In the uncertain environment of economic downturns, certain industries shine as beacons of…
5
min read
Artists & Labels
How Music Artists Can Grow Together: From Support to Creating a Scene
How Music Artists Can Grow Together: From Support to Creating a Scene
There's something magical about musicians joining forces, supporting each other, and creating a…
5
min read
Artists & Labels
Which music distributor is the best?
Which music distributor is the best?
One of the most common questions on Songtools users’ minds is “which music distributor should I be…
5
min read
Artists & Labels
Top 11 Ways for Music Creators to Make Some Extra Cash
Top 11 Ways for Music Creators to Make Some Extra Cash
Thriving in the music industry is often a blend of creativity, resilience, and strategic…
5
min read
General
How Much Should You Spend on Promotion as a Music Creator?
How Much Should You Spend on Promotion as a Music Creator?
Promotion – the word that fills the heart of every budding artist with a mix of excitement and dread…
5
min read
Playlisters
4 Ways To Tell If Your Playlist is Healthy
4 Ways To Tell If Your Playlist is Healthy
Does your playlist have 1,000 followers? 20,000 followers? Even 100K followers!? Congratulations!…
5
min read
Artists & Labels
Hidden Music Goldmine: The UK's Edge Over the US
Hidden Music Goldmine: The UK's Edge Over the US
In preparation for this blog post, our team had been researching programs, grants, and general…
5
min read
General
How much money should you be making as a music creator?
How much money should you be making as a music creator?
Ah, the age-old dream of making a living solely from music; a fanciful aspiration whispered in…
5
min read
General
5 Songwriting Secrets That Make Your Tracks More Promotable
5 Songwriting Secrets That Make Your Tracks More Promotable
For artists, creation and promotion are deeply intertwined. A well-written song not only resonates…
5
min read
General
Unlocking TikTok for Independent Artists, the right way
Unlocking TikTok for Independent Artists, the right way
In recent years, TikTok has emerged as a social media and music juggernaut. For independent artists,…
5
min read
Artists & Labels
Why Summer is the Prime Time for Independent Artists to Promote Their Music
Why Summer is the Prime Time for Independent Artists to Promote Their Music
The music industry, much like every other sector, operates in cycles influenced by many external…
5
min read
Artists & Labels
Top 3 Ways to Decipher True Fans from Fleeting Listeners
Top 3 Ways to Decipher True Fans from Fleeting Listeners
As artists, the quest isn't just to be heard, but to resonate through the noise of today’s music…
5
min read
General
Harness the power of cross-genre music creation & promotion
Harness the power of cross-genre music creation & promotion
Genres are great to help find your footing in the world of music, and can also be excellent tools to…
5
min read
Artists & Labels
Why investing in Landing Pages is so critical for your music promo campaign
Why investing in Landing Pages is so critical for your music promo campaign
A music promo landing page is more than just a “linktree-style” webpage; it is a specialized tool…
5
min read
General
How to Create Eye-Catching Ads for Your Song
How to Create Eye-Catching Ads for Your Song
In today's hyper-digital landscape, creating an engaging ad for your music has become as essential…
5
min read
Is it time to (properly) monetize your music via Twitter?
Is it time to (properly) monetize your music via Twitter?
Business magnate (and ex-label head) Richard Branson once said, 'Opportunities are like sunrises. If…
5
min read
Can videos help you get more playlist placements? Yes they can.
Can videos help you get more playlist placements? Yes they can.
This week Songtools just announced yet another cutting edge innovationin playlist promotions--…
5
min read
General
How to get started promoting your music… before having any music
How to get started promoting your music… before having any music
The subject of this blog post might seem absurd to music creators. How can I start promoting my…
5
min read
How to use data to predict your song’s potential, before release.
How to use data to predict your song’s potential, before release.
Here at SongTools, we always get asked, "How do I know which one of my songs will resonate with…
5
min read
Artists & Labels
To push or pivot? Assessing whether you should continue to promote or switch to a new release.
To push or pivot? Assessing whether you should continue to promote or switch to a new release.
It’s no secret that streaming has changed the cadence at which artists release music. Even …
5
min read
General
Are Bots Eating Your Ad Budget?
Are Bots Eating Your Ad Budget?
According to Clickcease around 95 million Instagram accounts and 270 million Facebook accounts are…
5
min read
General
Unlocking New Audiences: Why Diversifying Your Traffic Is Key
Unlocking New Audiences: Why Diversifying Your Traffic Is Key
Many artists and labels ask us– should we be focusing 100% of our promotion budget towards driving…
5
min read
General
Why Pre-Save Campaigns May Not Be as Effective as You Think
Why Pre-Save Campaigns May Not Be as Effective as You Think
Have you run a pre-save campaign in the past? Over 70% of artists we asked have run a pre-save…
5
min read
General
How many music creators are really out there in 2023?
How many music creators are really out there in 2023?
With the advent of music creation software like Garageband, BandLab, TikTok and more, the line…
5
min read
Artists & Labels
3 Quick & Easy Ways to Drive Traction Sustainably on Spotify
3 Quick & Easy Ways to Drive Traction Sustainably on Spotify
Everyone keeps trying to ‘crack’ the Spotify algorithm. There are some great articles out there,…
5
min read
General
Where do blogs fit into music marketing strategies in 2023?
Where do blogs fit into music marketing strategies in 2023?
Back in the day, blogging was an entire ecosystem that artists could leverage to garner the growth…
5
min read
General
Insights From An Industry Veteran
Insights From An Industry Veteran
At SongTools, we’re lucky to have a diverse and experienced team working together to reach the…
5
min read
General
The Funnel Approach
The Funnel Approach
The Funnel Approach: The Best Route to Building a Fanbase as a Music Creator TodayBeing an artist/…
5
min read
Artists & Labels
Music Fanconomics
Music Fanconomics
Many music creators looking to promote their music get stuck trying to figure out how they should…
5
min read
Artists & Labels
How To Make Money From Music Production
How To Make Money From Music Production
Making money from music production can be a challenging task for many musicians, especially in today…
5
min read
General
12 Music Platforms: Best Ways to Find New Music Online
12 Music Platforms: Best Ways to Find New Music Online
Finding music can be overwhelming due to so many streaming platforms available. There are so many…
5
min read
Artists & Labels
9 Ways to Promote Your Music as a Beginner
9 Ways to Promote Your Music as a Beginner
Promoting music independently can be exhausting since it’s going to take more time compared to…
5
min read
Artists & Labels
How to Start Writing a Song for Beginners
How to Start Writing a Song for Beginners
How to Start Writing a Song for BeginnersMusic is widely referred to as the universal language, if…
5
min read
Artists & Labels
9 Steps on How to Become a Music Producer
9 Steps on How to Become a Music Producer
Behind the music we listen to is a music producer. They’re responsible for a lot of things that you…
5
min read
Artists & Labels
How To Get Noticed In The Music Industry
How To Get Noticed In The Music Industry
With the growing popularity of working in the music industry, getting recognized appears to be…
5
min read
Artists & Labels
What Is A&R In The Music Industry & What Do They Do?
What Is A&R In The Music Industry & What Do They Do?
What an A&R looks for in an artist's data and how they look for it hasn’t really changed. This…
5
min read
Artists & Labels
6 Easy Ways On How To Get People To Listen To Your Music
6 Easy Ways On How To Get People To Listen To Your Music
If you’re an artist, how frustrating was it to release a song you’ve spent countless hours on and…
5
min read
Playlisters
Shuffle A Playlist On Spotify With Desktop & Mobile in 3 Seconds
Shuffle A Playlist On Spotify With Desktop & Mobile in 3 Seconds
How To Shuffle A Playlist On Spotify On Desktop & MobileMix up your playlist with the Spotify…
5
min read
Playlisters
3 Steps To See How Your Followers On Spotify With Desktop & Mobile
3 Steps To See How Your Followers On Spotify With Desktop & Mobile
How To See Followers On A Spotify PlaylistSpotify is considered to be the most popular streaming…
5
min read
Playlisters
2 Steps to Remove A Song From A Spotify Playlist On Desktop or Mobile
2 Steps to Remove A Song From A Spotify Playlist On Desktop or Mobile
It’s easy to remove songs from your Spotify playlist that you don’t want anymore. When removing…
5
min read
Playlisters
7 Steps To Make Your Playlist Private On Spotify
7 Steps To Make Your Playlist Private On Spotify
This is a guide to making your Spotify playlist private. It'll walk you through what settings you…
5
min read
General
What Is Playlister.Club & How It Helps Manage Your Playlists
What Is Playlister.Club & How It Helps Manage Your Playlists
Playlister.Cluballows you to get access to state-of-the art tools to manage your playlists, connect…
5
min read
Playlisters
3 Quick Steps To See Who Liked Your Playlist on Spotify
3 Quick Steps To See Who Liked Your Playlist on Spotify
How To See Who Liked Your Playlist On Spotify?Spotify is a great music streaming service that can be…
5
min read
Playlisters
6 Easy Steps on How To Duplicate A Playlist On Spotify
6 Easy Steps on How To Duplicate A Playlist On Spotify
Finding the right songs for your playlist can take hours of time and the idea of going through the…
5
min read
General
8 Fun & Exciting Things To Do While Listening To Music
8 Fun & Exciting Things To Do While Listening To Music
Here Are Some Fun Things To Do While Listening To Music.Listening to music is a therapeutic way to…
5
min read
General
All About Indie Music & The History & Styles of Indie Music
All About Indie Music & The History & Styles of Indie Music
Indie music is hard to describe, but it’s easy to know when you hear it. These artists are just as…
5
min read
Artists & Labels
New: Interactive Activity Feed
New: Interactive Activity Feed
If you release music today, you know how powerful it is to have the right data guiding your…
5
min read
Artists & Labels
5 KILLER tips to optimize your Song and artwork for marketing:
5 KILLER tips to optimize your Song and artwork for marketing:
We all knowthat having an amazing, well-produced track is the lowest common denominator to have a…
5
min read
Artists & Labels
Top 5 Music Streaming Analytics Tools that level the playing field for Independent Artists
Top 5 Music Streaming Analytics Tools that level the playing field for Independent Artists
As artists, we are currently experiencing a revolution in tech. We have access to advanced tools and…
5
min read
Artists & Labels
Reverbnation
Reverbnation
Reverbnationis a social networking site for musicians. It allows artists to share their music with…
5
min read
