Maximize Your Impact: Pro-Tip– Promote Past Tracks Before Releasing New Music 

Before diving into your next release, consider a well-known tactic that all labels employ- warming up your previous releases. Taking the time to refocus on promoting your past tracks is a powerful way to ensure you are building anticipation, engaging your audience, and increasing your overall reach. While revisiting older songs can spark new growth and generate results that might have been missed the first time around, this approach will also warm up your audience and create buzz around your next release. Follow the strategies below to boost streams and playlist placements for past releases, elevating your overall visibility as an artist. 

Explore these effective best practices you can implement on SongTools to promote your past tracks:

1. Repackage Your Content

‍Update your song’s cover art, create fresh visuals (music video, lyric video, etc.), or release a remix. New content is a great excuse to re-promote your track and can grab the attention of listeners who may have missed this track initially. 

2. Revive Your Track with PlaylisterClub

‍Older songs can still make waves on curated playlists. If your song didn’t get the playlist placements you hoped for back then, now’s the time to put it in front of curators again with a new PlaylisterClub campaign. Curators are always looking for high-quality tracks, and giving your song another shot could boost its visibility to bring in new listeners.

3. Reignite Engagement with a Songfly Campaign
Songfly ad campaigns are designed to grow your Spotify and social media followers, building a loyal fanbase that sticks with you for future releases. By running a Songfly campaign for an old track, you’ll boost engagement with your back catalog, ensuring both new and returning listeners are excited and ready for your upcoming music.

Promoting a past release before a new launch can build momentum and maximize results. Here’s how one of our artists, Luxpop, did it:

• Luxpop joined SongTools in September 2024.

• First campaign: Promoted a past release, “La Cuenta,” with a 7-day PlaylisterClub campaign. some text
  • Results: Saw a 3.63% increase in average daily new Spotify listeners. 

• Next campaign: Promoted his new release “La Diabla,” a month later with another 7-day PlaylisterClub campaign. some text
  • Results: Saw an even bigger boost of 304.56% increase in average daily new Spotify listeners.

Luxpop built anticipation and audience engagement by promoting a past track first, leading to a significant boost and better results on PlaylisterClub by the time he started promoting his new release. 

By using these strategies on SongTools, you can breathe new life into your past releases and achieve fast, impactful results—just like Luxpop did! Building engagement with your audience before your next release will not only unlock the full potential of your catalog but also create the perfect momentum for a successful launch. Give your previous tracks the attention they deserve, and watch as your upcoming tracks benefit from the heightened anticipation and excitement you've built.

To look through more Songfly success stories, click here! (link to webpage of case studies). 

Want to see your tracks gain momentum like these artists have? Apply the strategies in this post to your existing music, and you could unlock the same level of success they've achieved on our platform.

By following our tips, you’ll not only achieve fast and impactful results, but you'll also be able to focus on your next release with a fanbase that’s already excited and engaged. This approach will undoubtedly help you unlock your catalog's full potential and build the momentum needed to make your upcoming release a success!