When promoting your music on SongTools–in particular for Songfly campaigns where the objective is to bring in super-high-intent listeners through targeted social ads–keeping tabs on your song’s Save Rate is essential. This key metric shows how well your track is resonating with listeners, while also highlighting the real-time impact of your campaign. A rising Save Rate during your campaign means it’s effectively growing your audience and encouraging fans to engage with your music–a clear sign that your promotion is working.

Running a SongFly campaign has many positive impacts on a track's traction, but it is especially effective at improving Save Rates. 

A song’s Save Rate refers to the percentage of listeners who hit the “+” button on Spotify to add your track to their personal library or playlists after streaming it. To calculate this metric, simply divide the number of times your song is saved by the total number of listeners, then multiply by 100. 

Here’s how you can calculate your own Save Rate and track your progress during your PlaylisterClub or Songfly campaigns: 

1. Log in to your Spotify for Artists page to see all the data for your current releases on Spotify and gain insights into your audience. 

2. Head to the Music section to view the specific tracks you currently have streaming on Spotify (and look for the one you bought your campaign for). 

3. From this section, take the two numbers for how many times your song was saved and how many listeners have listened to your song, then use this simple formula to calculate your save rate:

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# of times song got saved 

—--------------------------------- x 100 = Save Rate 

total # of listeners on song 

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While there is no definitive benchmark for Save Rates, a Save Rate above 10% generally indicates strong listener engagement and a growing fanbase. 

4. Regularly track your Save Rate throughout the length of your campaign. By doing so, you’ll see how the number of listeners streaming and saving your song increases as your campaign progresses. 

Consistently tracking your save rate will give you a clear picture of how well your promotion is working and help you adjust your strategy if needed. Use this data to guide your next steps, so you can continue building momentum for your track and growing a loyal, long-term audience.