In today’s music landscape, it’s tough being an independent artist. You’re putting everything into your craft—time, energy, and money—while trying to figure out what’s actually moving the needle. Understanding how your marketing efforts translate into real, measurable growth is crucial for making smarter decisions and building long-term success. That’s why we’re excited to introduce one of our biggest updates yet. Now available directly in your dashboard, the Artist Growth tab is your all-in-one hub to track how your campaigns are truly driving results. Whether you've run or are currently running a PlaylisterClub or Songfly campaign, this new feature delivers invaluable insights to help you better understand your audience, measure impact, and optimize your promotion strategies for sustained success.

What is the Artist Growth Tab?

With this new feature, you can:

✅ Measure The Impact of your Songtools Campaigns: See real-time data on your Spotify listeners, followers, and social media presence (Instagram, Facebook, TikTok). You’ll get a clear percentage increase of these metrics over the last 28 days, pulled straight from your channels, so you know exactly how your Songtools promotion is making an impact.

✅ See All Your Key Audience Drivers in One Place: No more jumping between platforms! The Artist Growth tab consolidates all your key performance metrics into one easy-to-read section. You’ll be able to see your follower evolution across social media & streaming platforms, your monthly listeners per country, and how your campaign is driving your reach without having to piece together data from multiple sources.

✅ Optimize Your Strategy: Use these insights to make data-driven decisions for your next steps. If you see strong growth in listeners or followers, it’s a great sign to renew your campaign and continue exposing your music to new audiences. If the results aren’t as strong, you can adjust by promoting a different release or shifting to a different promotional channel for better engagement.

How to Read Your Artist Growth Data

When you log into your dashboard, you’ll notice a new icon at the bottom left corner of your artist picture. This is your listener trend indicator, showing whether your Spotify listeners are increasing or decreasing while your campaign is running.

• Green (Increase): If your listener trend is green, it’s a great sign! Your audience is growing, and keeping auto-renew on will help you maintain momentum and continue expanding your reach.
• Red (Decrease): If your trend is red, don’t panic! This could be for various reasons, but most typically it means you are coming off a hot streak of a lot of engagement or you were taken off a big playlist. If there is a follower downtrend, we suggest using Songfly to turn this trend around and drive more engagement to your profile, or if you have a monthly listener dip, you can use Playlister.Club to reverse the trend. 
• Follower Evolution Section: Here you’ll find a breakdown of all of the available channels where we can find your music, and your follower and/or listener evolution on each channel over the last 28 days. 
• Listeners Per Country: This section breaks down the different countries driving the most amount of listeners to your Spotify monthly listenership, and the growth each country has experienced over the past 28 days. This is a key data point that allows you to explore the impact of a specific playlist driving growth in one region, for example, or even the targeting you are selecting for ad campaigns. 

Exploring Your Growth Data

Clicking on the listener trend icon opens a detailed chart displaying how your audience has increased or decreased throughout the campaign timeline.

Clicking “See Details” will take you to the Artist Growth tab, now available in both your PlaylisterClub and Songfly dashboards. Here, all your growth data is consolidated in one place, allowing you to analyze trends, adjust your strategies, and see exactly how fans are reacting to your campaigns.

Since this data is pulled directly from your streaming and social media platforms, you’re getting real-time insights on how your campaign is impacting audience growth. This includes tracking which streaming platforms people are following you on and which social media channels are generating new fans. With this powerful tool, you can fine-tune your promotional strategies and maximize your reach moving forward!

Start Tracking Your Growth Today!

We built the Artist Growth tab to give you deeper insights into your music promotion and help you make the best decisions for growing your fanbase. This is just the beginning—stay tuned for more updates as we continue to develop new ways to support your journey as an artist. Log in to your dashboard now and start using this powerful new tool to track, analyze, and optimize your campaigns!

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🎉 To celebrate our exciting new feature, we’re giving you 50% OFF a one week PlaylisterClub campaign! 🎉

First-time users can stack this with their first-time offer for even bigger savings, while active users get the exclusive opportunity to promote a new track at half the price!

Take advantage of this special discount and see the new feature in action: 

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Claim your discount now, this code will expire on April 1st, 2025!

‍Click here for more information on applying your discount code ( GROW50PLC )

Log in now to see the new Artist Growth tab & get your next playlisting campaign at 50% off: