Running a Songfly campaign on Songtools is one of the easiest ways to connect with new audiences who might not have discovered your music otherwise. Using targeted social media ads, you can promote your tracks and grow your reach effortlessly. This guide will walk you through each step of setting up and launching your Songfly campaign, ensuring it’s optimized for success. Ultimately leading you to seeing a boost in Spotify monthly listeners, an increase in followers across platforms like Instagram, Facebook, and TikTok, and meaningful growth in your fanbase.

Once you’ve watched the walkthrough, check out these best practices to maximize your Songfly campaign’s potential once it starts running: 

1. Run Your Campaign for Longer Than 3 Days: A 3-day campaign might feel quick, but it’s typically too short to gather the best results for your song. To give your track the time it needs to shine, we recommend running campaigns for at least 7-15 days. This allows more time to gather data and optimize performance, leading to stronger outcomes.

2. Upload Better Creative Content: The more engaging your content, the better! Consider adding creative visuals like a music video, lyric video, or even a dance video to boost your song’s reach. Visual content catches attention and helps drive more interactions with your ad campaign.

3. Leverage our Creative Resources: Not sure where to start with visuals? Tap into our library of images and videos available in the “Settings” section of your Songfly campaign. These resources are designed to help you create a polished and professional campaign.

4. Turn on Smart GEO: While targeting specific cities and countries can be effective (and definitely have a time/place in specific campaigns), letting our algorithm choose proven regions with the best results from current campaigns may better maximize your fan reach.

5. Track your growth correctly: Songfly's dashboard provides real-time results, showing clicks, new fan conversions, and which streaming services fans visited. This data is crucial for tracking campaign performance. "New Fans" are counted when they convert on your landing page and head to a streaming service—our last touchpoint. From there, they often stream the song, save it to their library, and follow your profile. Make sure to track which streaming services fans are clicking on and engaging with to focus on the platforms where your music is getting the most interaction.

Need more help customizing your Songfly ad? This quick video will show you how to edit your creative to make your ad more engaging for audiences—check it out:

While we handle the logistics of getting your ad in front of new fans, it's always helpful to monitor live results on your dashboard and make creative adjustments to optimize your ad's performance.

With your Songfly campaign now live, you're all set to connect with new listeners and grow your fanbase. We can't wait to see the impact your campaign will have in attracting more followers and listeners!