One of the most effective ways to reach new audiences and grow your fanbase is through our powerful ad automation tool, Songfly. By running digital ads on Instagram, Facebook, or TikTok, Songfly connects your track with potential fans and directs them to stream it on the platform of your choice. Our advanced features—like SmartGeo, which targets regions where your music will resonate most, and SmartCreative, which offers personalized visuals based on your album cover or artist photo—help maximize your campaign's impact across social media. 

While our team works on creating AI-generated visuals tailored to your album’s style, we’ve found that the most successful campaigns often feature high-quality, artist-made creatives. This guide is here to help you do exactly that! Whether you're an emerging artist with a DIY approach or a seasoned pro looking to refine your visuals, we’ll show you how to create eye-catching, engaging content that sets your campaigns apart. These creatives aren't just for Songfly…they can elevate your entire promo strategy, from social media posts to press kits and beyond! High-quality video content is a game-changer during the promotion stage of any release, helping you grab new listeners' attention and build an authentic, professional image as an artist. No matter your budget or experience, this guide will feature tips and strategies to help you transform your visual content and take your promo to the next level! 

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Upload Your Music Video 

The ultimate, and often most successful, option for your digital ad campaign is showcasing a clip from your music video. Music videos tend to perform best because they not only showcase the artist but also capture the song’s vibe, style, and story through engaging visuals creating a captivating experience for new listeners. To help you get a sense of what works, here are some examples of Songfly ads featuring high-quality music videos that skillfully highlight an artist’s brand and track:

fake friends - by Julia Kate 

Dance with Somebody - by The Plug Network

De Crăciun - by Elena

247 - by Soma

Uploading your music video when building your Songfly ad campaign is the easiest way to grab a potential new fan’s attention, and turn that attention into more streams and followers! Of course, not every artist has the resources or know-how to produce a high-quality music video, which often requires a full team to bring to life. That’s why the following options are designed to be more accessible and manageable for independent artists, offering creative solutions that don’t require a big budget or a large crew. Check out these alternatives → 

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Film a Lip-Syncing Video

You don’t need a full-scale music video with multiple scenes and effects to create a high-impact ad. Since digital ads only showcase a short snippet of your track, a simple 30-second lip-syncing video can be just as effective! All you need is your phone camera, a well-lit space, and your track playing in the background. Just hit record, lip-sync to your song, and let your personality and style shine through.

While adding effects can enhance your video, keeping it simple (showing your face, vibe, and energy) is often enough to make a big impression on new fans. Look through these examples to see how easy it is to replicate this approach with your own track: 

Londres - by Giselle Torres

Call Me (+44) - by Mutomba

‍Wondering - by Alaman

Pro Tip: When filming, play your song in the background for timing, but add the track over the video afterward to ensure the best sound quality.

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Create a Montage Video 

A video montage is a great option if you want to showcase your creative vision using existing footage. Gather clips you already have such as live performances, scenic landscapes, or behind-the-scenes moments. Then just use a simple editing app (like CapCut or iMovie) to stitch them together with your track playing in the background. This quick and easy method not only highlights your song but also lets you get as creative as you’d like, whether you keep it raw and authentic or add effects and text to enhance the storytelling. Here are some artists that have promoted their track through Songfly with montage-like videos: 

Free - by Emz 

‍Good Company - by Sputnik the Band

Pro Tip: This approach is perfect for DJ’s! Combine footage from your gigs, crowd reactions, studio sessions, and dynamic lighting to match your track’s vibe—especially since electronic and house music pairs perfectly with this kind of visual content. 

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Create a Lyric Video

If you’re not super comfortable with filming yourself, lyric videos are a great option to keep it simple and still help new listeners connect with your track. With such a wide variety of lyric video styles you can feature cool visualizers, patterns, or eccentric backgrounds accompanying the lyrics, or even include stock footage or other videos you’ve taken. Since you only need a short 30-second clip for your ad, it's another quick and appealing way to showcase your music without having to create such a long video. Check out these lyric videos that have been promoted through Songfly: 

Nothing Left of Me - by Tessa Dalton 

To Bleed out Loud - by Midnight Fracture 

Servant of Pain - by Randy Ego

Other Side - by Scarlet Tantrum

Pro Tip: When creating a lyric video, try experimenting with animated text styles and transitions using free or low-cost tools like CapCut, Canva, or VEED to make your lyrics pop!

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Make Your Creative Stand Out 

Now that you’ve seen some of the most effective creatives that artists use to promote their tracks on Songfly, you’re all set to start planning and taking inspo from these for your own upcoming campaigns. The best part about creating visuals for digital ads is that the possibilities are endless! While the formats mentioned above tend to perform best, you can truly take any approach that fits your style and vision. For even more inspiration, check out these additional creative formats we've seen artists use to promote their tracks: 

Love Calls - by RAN 

• This artist brought their track to life with a vibrant animation that perfectly matches its energy and vibe, featuring the artist and track name in neon, eye-catching letters.

Go Chase Your Ghost - by Sofi Bonde

• This artist combined footage of herself and scenic landscapes to create a fast-paced and appealing promo video that captures the message behind her song.

My Boy Blue - Trixie Fender

• This artist brought their album cover to life by transforming its art style into a dynamic animation, complete with a pulsing sound wave that mirrors the beat of the song.

Pro Tip: Videos that feature the artist or human faces tend to have the highest conversion rates. Fans love to connect with the person behind the music, so get creative with how you film yourself and think about what story you want to share with your audience.

It’s never too late to start creating video content for your music. Whether you’re showcasing past releases or gearing up for new ones, adding engaging visuals to your digital ads can make a huge impact on your image as an artist and help you connect with new fans. Audiences love discovering what makes you unique, and a well-crafted video is a powerful way to show it. Use this guide as inspiration for your next Songfly campaign, and try out one of these ideas to see how they can boost your results!