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The magic behind how we have driven 1.5M playlist placements…

We’re thrilled to announce a significant milestone—over 1.5 million playlist placements and counting! With the recent updates to our playlist discovery ecosystem & in times where AI-generated tracks are clogging so much of the pipeline, it’s the perfect time to give you an insider’s look at how SongTools makes scalable music discovery possible.

The Journey Begins with Discover:

The Discover page was born from a simple yet powerful idea: instead of an inbox where artists send their songs into a void, why not create an algorithmically-generated page where curators can easily browse tracks that resonate with their unique tastes? This approach isn’t just about saving time; it’s about ensuring that every interaction is genuine.

By liberating curators from the burden of an endless inbox, we empower them to discover music more organically. When a curator engages with your track on the Discover page, it’s because they’re truly interested—whether it's the sound, the album cover, or the artist behind it. This leads to deeper connections, where curators become real fans, not just passive listeners.

Since its launch in 2019, this curator-friendly approach has been the driving force behind the majority of our playlist placements, offering a more authentic and effective way for artists to reach their audience.

Enter Rooms: A New Era of Music Discovery

This year, we’ve taken our innovative approach even further with the introduction of Rooms—an entirely new way to get your music discovered. Each day, new Rooms open up, showcasing a curated selection of tracks alongside other artists in your genre. This tailored environment not only speeds up the discovery process but also significantly boosts your chances of being picked up by playlists.

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Why Rooms Matter:

Rooms don’t just add variety; they multiply your exposure. By offering an additional space on top of the Discover page, Rooms provide up to 200% more exposure and impressions to curators. This means more eyes (and ears) on your music, and ultimately, more opportunities to get your tracks placed on the playlists that matter.

How Your Song Gets Matched: The Science Behind SongTools' Discovery

One of the main questions we get asked is, "How does the song matching work? Is it based solely on the genre tag?" The truth is, while the genre tag plays a role, it’s intentionally broad because we rely on a diverse range of data sources to ensure your track finds its ideal audience.

Our system goes beyond genre, analyzing the sonic characteristics of your music, contextual metadata, and fan engagement metrics. We also incorporate geographical trends and feedback from music influencers to fine-tune the match.

Through this intricate combination of data points, SongTools ensures that your music is not just heard, but heard by the right people—those who will genuinely appreciate and interact further with it.