Setting up a PlaylisterClub campaign on Songtools is a simple and effective way to increase your track’s exposure, get placed across top playlists, and grow your fanbase. Whether you’re launching your first campaign or need a refresher, this guide has everything you need to succeed. Below, you'll find a detailed walkthrough video covering the setup process, followed by best practices to optimize your results. 

Once you’ve watched the walkthrough, check out these expert tips on maximizing your PlaylisterClub campaign’s potential once it starts running: 

1. Allow for the full promotion time before you start gauging results: Be patient and let the full promotion run before assessing results. Our playlisting ecosystem is built on real curation, so it takes time for playlisters to discover and interact with your song. Remember, Playlister.Club offers ongoing exposure, meaning your song appears multiple times in playlisters' feeds, increasing the chances of interaction.

2. Change the song preview, tagline, and song background: We’ve recently added the option to customize the Creative Settings for your Playlister.Club campaign. This includes the 30-second song preview, the tagline, and the background image shown in our Curation Rooms. These elements, especially the song preview, can grab the attention of playlisters, so be sure to choose engaging parts to boost your chances of getting placements!
   
   
3. Monitor your Performance Metrics like SEI & BEI: Keep a close eye on key performance metrics such as SEI (Song Engagement Index) and BEI (Behavioral Engagement Index) to assess the success of your campaign. SEI measures how well your song is performing in terms of playlist placements and listener engagement, while BEI tracks how listeners are interacting with your music on streaming platforms, such as adding it to playlists or saving it to their libraries. Monitoring these metrics helps you decide whether to continue promoting your current release or pivot to a new one based on how well listeners are responding. Tip: If you have a high SEI, it means you should definitely continue promoting that release!
   
   
4. Maximize your potential with Premium promotions (versus Plus): With Discovery Premium, your track gets more exposure compared to the standard Plus option. Premium includes not only placement on the Discover page and in Curation Rooms but also a rotating bundle of Banner, Video, and Community ads, offering broader visibility to our playlister community. This increased exposure can help attract more interactions and playlist placements, giving your song a greater chance of being discovered by curators. Keep in mind, though, that success still depends on how playlisters engage with your track, as all promotions are based on real curation.
   
   
5. Try a Test-and-Learn Approach for Better Results: Instead of spending your entire budget upfront, take an iterative approach. Start by testing your campaign for a week and closely monitor your SEI and BEI results. Based on these insights, decide whether to increase your Premium spend for the next week, shift focus to a different release, or even try a more targeted tool like Songfly. This strategy helps you refine your promotion efforts and maximize your return, ensuring you're investing in what's working best.

To truly make the most out of your campaign, stay engaged throughout its time on the platform—experiment with creative settings, track your metrics, and don’t be afraid to pivot based on what works best. If you’re looking to further amplify your reach, consider integrating PlaylisterClub with our other tools, like Songfly social media ads to create a cohesive strategy. 

By following these tips and allowing your track the time it needs to capture the attention of playlisters, you can effectively boost your streaming traffic and reach a wider audience!