Songfly Success: Reyan Quality Case Study

253.89%
Increased daily
Spotify listeners
347.95%
Increased daily
Spotify followers
Meet Reyan Quality

Reyan Quality is a Puerto Rican artist and songwriter shaping the new wave of Latin trap and reggaeton. Born in Mayagüez, he fuses raw hip-hop influences with the energy of urban beats. He has written for top Latin artists like Dalex, Arcángel, Yandel, Randy, and Brray while also collaborating with rising talents. Now gearing up for his debut EP, Touchdown, set for release in 2025, Reyan continues to push the culture forward with his fresh and authentic sound.

Our Approach

With one click, our technology launched a complete fanbase growth campaign on Instagram for one of his tracks. Using artist-created original content, we automatically target ideal audiences based on the artist and song data, driving fans to streaming platforms like Spotify, Apple Music, YouTube Music, and Deezer. This approach has proven highly effective in attracting new listeners.

Reyan Quality's Campaign

His Songfly campaigns for the track “Fetty Wap” ran for one week on Instagram.

Our Impact

  • Before the campaigns, he was averaging a loss of about -1,336.64 listeners per day on Spotify. However, during the campaign, we reversed this trend and his average boosted upwards to 2,056.91 new listeners per day–this is a 253.89% increase in average daily new Spotify listeners! 

This campaign generated over 35,700 impressions, highlighting the success of these ads in reaching large audiences and effectively promoting the track to new listeners.

This increase in results trickled into long-term follower metrics:

  • 347.95% increase in average daily new Spotify followers!

  • 542.68% increase in average daily new Instagram followers!

  • 174 total new fans were converted across Spotify, Apple Music, Youtube Music, and Deezer–these are listeners actively engaging with the track and likely to continue streaming her upcoming releases.

If you’re looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We’re here to help you make it happen!

Greater Success

If you’re looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We’re here to help you make it happen!