Joe Marks, originally from South Florida and now based in North Carolina, has been immersed in music his entire life. After forming a band with his brothers post-high school, he has collaborated with artists and bands like Pinnacle Soul, Amirwave, and Dayshell, among others. In 2021, he released his debut self-titled EP under his project My Position, blending electronic rock with influences from nu-metal and modern electronic elements. His lyrics, often drawn from the human condition, resonate with listeners, offering personal insights on relatable topics. Joe continues to evolve his sound, collaborating with other artists and working on new material.
Our Approach
With one click, our technology launched a complete fanbase growth campaign on TikTok for one of his tracks. Using visuals tailored to the song’s style, we automatically target ideal audiences based on the artist and song data, driving fans to streaming platforms like Spotify. This approach has proven highly effective in attracting new listeners.
My Position's Campaign
His Songfly campaign for the track “Fake Monster” ran for two weeks on TikTok.
Our Impact
- Before the campaign, he was averaging about 1.36 listeners per day on Spotify. However, during the length of his campaign, this average boosted upwards to 183.21 new listeners per day–this is a 13,371.3% increase in average daily new Spotify listeners!
This campaign generated over 48,400 impressions, highlighting the success of these ads in reaching large audiences and effectively promoting the track to new listeners.
This increase in results trickled into long-term follower metrics:
- 572% increase in average daily new followers on Spotify!
- 144 total new fans were converted on Spotify–these are listeners actively engaging with the track and likely to continue streaming her upcoming releases.
If you’re looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We’re here to help you make it happen!
Greater Success
If you’re looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We’re here to help you make it happen!
