Gustavo Tugendhat's music project, Tugen, is inspired by the duality of emotions that shape our lives. Born in São Paulo, and immersed in music since childhood, the DJ and producer crafts diverse sounds, allowing his imagination to guide him. This creative fluidity is evident in his productions, DJ sets, and even his logo—a face with opposing expressions, evoking joy or sadness depending on the viewer. His early releases gained strong traction on streaming platforms and dance floors alike, showcasing his distinct style.
Our Approach
Tugen's Campaign
Our Impact
Since launching the campaign for "Tomorrow Brings Me Hope" on April 28, 2024, Tugen’s monthly listeners soared from 2,725 to a peak of 14,000—a 414% increase—demonstrating sustained, organic growth. This surge reflects not only strong streaming performance but also deeper audience engagement, as the song continued to gain traction. The campaign maintained steady momentum, reinforcing the effectiveness of our strategy in expanding Tugen’s reach and establishing long-term listenership.
Beyond his streaming growth, Tugen has solidified his presence in the electronic music scene, building a dedicated audience and earning industry recognition. With 10.4K followers on Instagram, he has cultivated a strong and engaged fanbase, extending his influence beyond streaming platforms. As the founder of ALTEREGO, his own record label, Tugen has created a space to push creative boundaries and amplify emerging talent. His work has also caught the attention of major industry outlets, with features in Beat for Beat, PlayBPM, and DJMag Brasil, cementing his reputation as an innovative force in the electronic music landscape.
Greater Success
Beyond his streaming growth, Tugen has solidified his presence in the electronic music scene, building a dedicated audience and earning industry recognition. With 10.4K followers on Instagram, he has cultivated a strong and engaged fanbase, extending his influence beyond streaming platforms. As the founder of ALTEREGO, his own record label, Tugen has created a space to push creative boundaries and amplify emerging talent. His work has also caught the attention of major industry outlets, with features in Beat for Beat, PlayBPM, and DJMag Brasil, cementing his reputation as an innovative force in the electronic music landscape.
