M2 is a techno duo formed by two artists, both named Matan, who share a cosmic connection and a love for all things melodic. With a focus on mesmerizing melodies, immersive rhythms, and innovative remixes, M2 is all about creating a dynamic listening experience that blends creativity and exploration. Their techno and electronic music serves as a platform for artistic expression, drawing listeners into a world of hypnotic beats and electrifying soundscapes.
Our Approach
With one click, our technology launched a complete fanbase growth campaign on Instagram for one of their tracks. Using AI-generated visuals tailored to the album's style, we automatically target ideal audiences based on the artist and song data, driving fans to streaming platforms like Spotify, Apple Music, Youtube Music, and Deezer. This approach has proven highly effective in attracting new listeners.
M2 (OFC)'s Campaign
Their Songfly campaign for the track “Gone - Extended Mix” ran for 22 days on Instagram.
Our Impact
- Before the campaign, they were averaging a loss of -1.96 listeners per day on Spotify. However, during the campaign, we reversed this trend and their average boosted upwards to 370.75 new listeners per day–this is a 19,015.8% increase in average daily new Spotify listeners!
This campaign generated over 12,800 impressions, highlighting the success of these ads in reaching large audiences and effectively promoting the track to new listeners.
This increase in results trickled into long-term follower metrics:
- 303.7% increase in new Spotify followers from the start date to the end date of this campaign.
- 508 new fans were converted across Spotify, Apple Music, Youtube Music, and Deezer!
If you’re looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We’re here to help you make it happen!
Greater Success
If you’re looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We’re here to help you make it happen!
