Liv Hanna Case Study

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Meet Liv Hanna

New York City-based singer-songwriter Liv Hanna brings a bold fusion of Pop, Pop Rock, and R&B, crafting emotionally charged music that highlights her powerhouse vocals and sharp songwriting. At just 21, she’s already turning heads with her expansive vocal range and raw, honest lyricism.

Praised by industry veterans and music critics alike, Liv has been recognized for her standout artistry. Metropolitan Magazine compared her presence to legends like Madonna and Mariah, while Unrated Magazine called her sound “Philly soul pop with the perfect amount of ear candy.” With a voice that’s both powerful and deeply expressive, Liv Hanna is carving out her own lane in today’s music scene.

Our Approach

Liv Hanna's Campaign

Our Impact

Liv Hanna’s single “AGAIN3X” launched on November 1, 2024, alongside a targeted PlaylisterClub campaign. Since then, the track has secured widespread playlist support, leading to a remarkable surge in monthly listeners—from 2,431 at launch to a peak of 34,553, an increase of over 1,320%.

With the campaign amplifying her reach, AGAIN3X introduced Liv’s powerful sound to a broader audience, proving that strategic playlisting can be a game-changer for emerging artists. As her fan base continues to grow, this momentum sets the stage for even greater success.

Playlisting is just one factor in building a successful artist career—Liv Hanna’s growth shows how a strong release strategy, consistent branding, and audience engagement work together to drive real results.

With 11K Instagram followers, compelling content, and a growing industry presence, Liv keeps fans engaged beyond streaming. Through live performances, press features, and a clear artistic identity, she’s laying the foundation for long-term success.

Greater Success

Playlisting is just one factor in building a successful artist career—Liv Hanna’s growth shows how a strong release strategy, consistent branding, and audience engagement work together to drive real results.

With 11K Instagram followers, compelling content, and a growing industry presence, Liv keeps fans engaged beyond streaming. Through live performances, press features, and a clear artistic identity, she’s laying the foundation for long-term success.