Songfly Success: Palaye Royale Case Study

149.03%
Increased daily
Spotify listeners
5,773%
Increased daily
Instagram followers
Meet Palaye Royale

Palaye Royale is a rock band from Las Vegas, formed in 2011 by brothers Remington Leith (lead vocals), Sebastian Danzig (guitar, keyboards), and Emerson Barrett (drums, piano). Known for their blend of rock and roll, glam rock, and indie influences, the band took their name from the historic Palais Royale dance hall where their grandparents met. Since signing with Sumerian Records, Palaye Royale has made waves with their dynamic style and energetic performances.

Our Approach

With one click, our technology launched complete fanbase growth campaigns on Instagram for one of their tracks. Using AI-generated visuals tailored to the album's style, we automatically target ideal audiences based on the artist and song data, driving fans to streaming platforms like Spotify, Apple Music, YouTube Music, and Deezer. This approach has proven highly effective in attracting new listeners.

Palaye Royale's Campaign

Their Songfly campaign for the track “For You” ran for two weeks on Instagram.

Our Impact

  • Before the campaign, their average daily new listeners on Spotify were declining. However during the campaign, we successfully reversed this trend, with their new listeners boosting upwards to an average of 2,047 per day–showcasing a 149.03% increase in average daily new Spotify listeners! 

This campaign generated over 65,200 impressions, highlighting the success of these ads in reaching large audiences and effectively promoting the track to new listeners.

This increase in results trickled into long-term follower metrics:

  • 5,773.28% increase in average daily new Instagram followers! 
  • 8.01% increase in average daily new Spotify followers!
  • 1,306 total new fans were converted across Spotify, Apple Music, YouTube Music, and Deezer–these are listeners actively engaging with the track and likely to continue streaming her upcoming releases.

If you’re looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We’re here to help you make it happen!

Greater Success

If you’re looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We’re here to help you make it happen!