Aubryanna Case Study

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Meet Aubryanna

Aubryanna, an emerging artist from the vibrant Philadelphia/South Jersey music scene, blends Pop and R&B influences to craft soulful melodies and heartfelt lyrics. Her music is deeply personal, exploring themes of self-discovery, love, and empowerment with raw emotion and authenticity. With captivating vocals and dynamic performances, she continues to build a strong connection with listeners, solidifying her place as a rising star.

Our Approach

Aubryanna's Campaign

Our Impact

Aubryanna’s debut single “CoverGirl” launched on April 1, 2024, with a PlaylisterClub campaign kicking off just two days later. As her first-ever release, the campaign helped establish her presence, securing 158 playlist placements and reaching an audience of over 1.4 million followers.

Starting from zero, Aubryanna quickly built momentum, now boasting 10,000 monthly listeners. This early success highlights the power of strategic playlisting in giving new artists a strong launchpad, proving that the right promotion can turn a first release into a real moment.

Aubryanna’s early success is a testament to the power of a well-rounded promotional strategy, especially for a debut release. While playlisting played a key role in growing her streaming presence, her consistent content strategy on TikTok—where she’s built an engaged audience of 16,000+ followers—helped amplify her reach even further.

By hitting promotion from all angles—playlisting, social media, and direct fan engagement—Aubryanna has set a strong foundation for long-term growth. Her steady momentum proves that when an artist fully commits to their rollout, even a first release can make a lasting impact.

Greater Success

Aubryanna’s early success is a testament to the power of a well-rounded promotional strategy, especially for a debut release. While playlisting played a key role in growing her streaming presence, her consistent content strategy on TikTok—where she’s built an engaged audience of 16,000+ followers—helped amplify her reach even further.

By hitting promotion from all angles—playlisting, social media, and direct fan engagement—Aubryanna has set a strong foundation for long-term growth. Her steady momentum proves that when an artist fully commits to their rollout, even a first release can make a lasting impact.