Calabasas is the genre-blending Los Angeles duo of Watrcup and Franskiiz, fusing alternative pop with hip-hop rhymes, electronic textures, R&B grooves, and cinematic production. Their music transforms personal experiences into bold, boundary-pushing soundscapes, creating a unique space where vulnerability meets vibrant energy. Though they came from different musical paths, their creative visions converged to form Calabasas, a project that thrives on innovation and emotional depth.
Our Approach
Calabasas's Campaign
Our Impact
Calabasas’ single Those Were The Days (Def Jam Records) launched on May 3, 2024, with a PlaylisterClub campaign kicking off on May 12. Since then, the campaign has secured 274 playlist placements, reaching a total of 3 million+ followers. As a result, the duo’s monthly listeners grew from 265,367 to a peak of 312,045.
With the campaign still active at the time of writing this, Calabasas continues to see steady growth, proving that strategic playlisting plays a key role in expanding an artist’s reach and engagement.
Calabasas’ success with Those Were The Days proves that sustained promotion is far more effective than a short-lived push. Instead of running a one-week campaign and moving on, they kept their PlaylisterClub promotion active, allowing playlist momentum to build over time. Paired with their engaging social media presence—where they’ve grown to 16,000+ Instagram followers—and strong branding, they saw a 17.6% increase in monthly listeners, with continued growth as the campaign remains active.
Their journey highlights that success isn’t just about one promotional blast—it’s about consistently tending to the fire. With the right mix of playlisting, compelling content, and branding, each effort compounds, turning short-term boosts into lasting impact. Calabasas proves that when artists stay consistent, their audience—and their success—keeps growing.
Greater Success
Calabasas’ success with Those Were The Days proves that sustained promotion is far more effective than a short-lived push. Instead of running a one-week campaign and moving on, they kept their PlaylisterClub promotion active, allowing playlist momentum to build over time. Paired with their engaging social media presence—where they’ve grown to 16,000+ Instagram followers—and strong branding, they saw a 17.6% increase in monthly listeners, with continued growth as the campaign remains active.
Their journey highlights that success isn’t just about one promotional blast—it’s about consistently tending to the fire. With the right mix of playlisting, compelling content, and branding, each effort compounds, turning short-term boosts into lasting impact. Calabasas proves that when artists stay consistent, their audience—and their success—keeps growing.
