Singer-songwriter Dan Johnson has made a powerful comeback after overcoming a broken neck and vocal paralysis. His solo work blends genres, featuring meaningful lyrics and artful compositions that resonate deeply with listeners. Influenced by his Southern and gospel roots, Johnson's latest offerings lean toward adult alternative music. His previous album, Hemingway, received critical acclaim and was praised as a true concept album, echoing the styles of Kristofferson and Prine. The album was accompanied by a companion book of character-centric stories that intertwine with the songs.
Our Approach
With one click, our technology launched a complete fanbase growth campaign on Facebook for one of his tracks. Using AI-generated visuals tailored to the album's style, we automatically target ideal audiences based on the artist and song data, driving fans to streaming platforms Spotify, Apple Music, and YouTube Music. This approach has proven highly effective in attracting new listeners.
Dan Johnson's Campaign
His Songfly campaign for the track “Louisiana Rain” ran for about 3 weeks on Facebook.
Our Impact
Our Impact:
- Before the campaign, he was averaging about 0.64 new listeners per day on Spotify. During the campaign, this average boosted upwards to 26.5 new listeners per day–this is a 4,040.63% increase in average daily new Spotify listeners!
This campaign generated over 6,000 impressions and more than 180 clicks, highlighting the success of these ads in reaching large audiences and effectively promoting the track to new listeners.
This increase in results trickled into long-term follower metrics:
- 139.13% increase in average daily new Spotify Followers!
- 357.14% increase in average daily new Facebook followers!
- 120 new fans across Spotify, Apple Music, and YouTube Music.
This Songfly campaign significantly boosted Dan Johnson’s listener and follower counts on Spotify and Facebook, while also drawing in new fans across multiple streaming platforms. It's a perfect showcase of how powerful our one-click ad tool can be when combined with a well-executed rollout strategy for singles.
If you’re looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We’re here to help you make it happen!
Greater Success
If you’re looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We’re here to help you make it happen!
