Songfly Success: Earl from Yonder Case Study

8.07%
Increased daily
Spotify listeners
7,387.5%
Increased daily
Instagram followers
Meet Earl from Yonder

Earl from Yonder is a Baltimore-born, Richmond-based punk artist whose work blends music, visual art, and creative direction. His raw and unapologetic style reflects both vulnerability and defiance. Influenced by punk, hip-hop, and electronic music, he draws from artists like Bad Brains, Minor Threat, and 50 Cent to create a genre-blurring sound. Through his music and art, Earl from Yonder explores mental health, personal identity, and the realities of life as an outsider.

Our Approach

With one click, our technology launched complete fanbase growth campaigns on Instagram for one of his tracks. Using AI-generated visuals tailored to the album's style, we automatically target ideal audiences based on the artist and song data, driving fans to streaming platforms Spotify, Apple Music, YouTube Music, and Deezer. This approach has proven highly effective in attracting new listeners.

Earl from Yonder's Campaign

His Songfly campaign for the track “BUCKSHOT” ran for ten days on Instagram.

Our Impact

  • From the start date to the end date of his ten day campaign, his Spotify Monthly listeners grew quickly from 6,775 to 7,322–this is an  8.07% increase in overall Spotify monthly listeners!

These campaigns generated over 8,700 impressions, highlighting the success of these ads in reaching large audiences and effectively promoting the track to new listeners.This increase in results trickled into long-term follower metrics:

  • 7,387.5% increase in average daily new Instagram followers!
  • 7.3% increase in average daily new Spotify followers!

224 total new fans were converted across Spotify, Apple Music, YouTube Music, Deezer, Instagram, and Youtube!

If you’re looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We’re here to help you make it happen!

Greater Success

If you’re looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We’re here to help you make it happen!