Aric B., an Atlanta-born singer, songwriter, and instrumentalist, blends soulful vocals and rich storytelling to create music that captivates and uplifts. A graduate of Morehouse College, Harvard University, and New York Seminary, he draws from his deep roots in gospel and black music traditions, with notable collaborations on Billboard-charting gospel records and the Oscar-nominated Stand Up.
Our Approach
Aric B.'s Campaign
Our Impact
Aric B.’s song “NUNYA,” released on October 4, 2021, initially saw moderate streaming activity, gradually gaining traction over time. In July 2024, Aric began using PlaylisterClub to promote the track, resulting in significant growth. The campaign led to 122 playlist placements with a collective follower reach of 2.7 million. Since the campaign's start, Aric’s monthly listeners have surged from 11,000 to 25,000—a remarkable 127% increase in just six months—demonstrating how focused promotion can elevate an artist’s streaming performance and audience engagement.
Even for tracks released years prior, PlaylisterClub has proven its ability to introduce music to fresh audiences, breathing new life into songs and expanding their reach. Aric B.’s journey demonstrates how leveraging the right tools can transform a song’s trajectory, turning it into one of the artist’s greater successes and paving the way for sustained growth.
Greater Success
Even for tracks released years prior, PlaylisterClub has proven its ability to introduce music to fresh audiences, breathing new life into songs and expanding their reach. Aric B.’s journey demonstrates how leveraging the right tools can transform a song’s trajectory, turning it into one of the artist’s greater successes and paving the way for sustained growth.
