Songfly Success: LOADED DECK Case Study

459.47%
Increased daily
Spotify listeners
5,116.67%
Increased daily
Spotify followers
Meet LOADED DECK

LOADED DECK is a North Carolina band that masterfully blends late '70s hard rock with early '80s heavy metal. Led by Mada J, a seasoned industry veteran with over 35 years of experience, the band infuses their music with a rock-and-roll lifestyle and gritty intensity. Influenced by iconic bands like Motörhead, Iron Maiden, and Thin Lizzy, LOADED DECK delivers a sound that’s raw, energetic, and rich in social commentary. Their latest album, Playin’ Dirty, offers fans a high-energy experience with sharp lyrics, detailed production, and prominent guitars, making it a must-listen for lovers of classic rock and metal.

Our Approach

With one click, our technology launched a complete fanbase growth campaign on Facebook for one of their tracks. Using AI-generated visuals tailored to the album's style, we automatically target ideal audiences based on the artist and song data, driving fans to streaming platforms Spotify, Apple Music, YouTube Music, and Deezer. This approach has proven highly effective in attracting new listeners.

LOADED DECK's Campaign

Their Songfly campaign for the track “CHINESE LAUNDRY” ran for two weeks on Facebook.

Our Impact

  • At the start date of their campaign, they had 412 monthly listeners on Spotify. By the end date of their campaign, this number boosted upwards to 2,305 monthly listeners–this is a 459.47% increase in overall Spotify monthly listeners during the campaign! 

This campaign generated over 13,700 impressions, highlighting the success of these ads in reaching large audiences and effectively promoting the track to new listeners.

This increase in results trickled into long-term follower metrics:

  • 5,116.67% increase in average daily new Spotify followers!

If you’re looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We’re here to help you make it happen!

Greater Success

If you’re looking to optimize your next release to see similar results, just drop us a message or click here to book a quick chat with one of our marketing experts. We’re here to help you make it happen!