Alterboy Case Study

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Meet Alterboy

Alterboy are an Italian Production duo crafting deep, yet catchy tunes. Their single *“Cucaracha”* was released in collabration with names like Gianlucca Vacchi and Thorn. The song was started as a Playlister.Club promotion.

Our Approach

Alterboy's Campaign

Our Impact

“Cucaracha” saw very interesting numbers on Playlister.Club. It scored 48 total playlist placements in its time live on the platform, and had a Branding Engagement Index that performed 76% above the average song on the platform — resulting in stronger performance because of high click-through rates. Overall, the total follower reach through the Playlister.Club placements reached over 1.2 million followers, which accounted for +40% of the total playlist reach this song had overall.

Alterboy are just getting started, and so was “Cucaracha,” which saw explosive streaming growth since its time on the platform. Growing steadily from ~7K total streams from the date of upload, to +720K total streams at the time of writing this. It also went on to land an editorial Spotify placement onHOUSE HYPE. Beyond streaming, the song has seen +10K Shazams, and even radio airplay in Italy, Germany, and the US.

Follow & Support Alterboy on Spotify and Socials!

Greater Success

Alterboy are just getting started, and so was “Cucaracha,” which saw explosive streaming growth since its time on the platform. Growing steadily from ~7K total streams from the date of upload, to +720K total streams at the time of writing this. It also went on to land an editorial Spotify placement onHOUSE HYPE. Beyond streaming, the song has seen +10K Shazams, and even radio airplay in Italy, Germany, and the US.

Follow & Support Alterboy on Spotify and Socials!