MASI MASI are an alternative indie-pop outfit existing out of bedrooms and basements in Yorkshire, UK. They’ve been releasing music since 2019, with their first single “Miss You When You’re Gone” — leading up all the way to their most recent single “Moaner Lisa,” which was shared onto Playlister.Club.
Our Approach
MASI MASI's Campaign
Our Impact
Before “Moaner Lisa,” MASI MASI set up their previous single “The Good Stuff” on Playlister.Club. “The Good Stuff” had stellar performance, landing +36 playlist placements equating +800K new follower reach; the song even trended on our Playlist Pulse chart. Months later with the follow-up, “Moaner Lisa” playlisters started interacting with the single, even faster than the first one, and only 3-weeks into promotion this single is also trending, with +16 placements equating +300K follower reach. This “double single” promotion approach is reaping benefits for MASI MASI as playlisters now recognize the band and are more drawn to it; showing how Playlister.Club is more beneficial with continued exposure throughout releases.
MASI MASI has seen great growth since releasing these singles. “Moaner Lisa” landed support from Spotify editorial playlists like The Other List&Hot New Bands. The playlister community as a whole is very excited to see what this uplifting band comes out with next and to be a part of their growth story!
Greater Success
MASI MASI has seen great growth since releasing these singles. “Moaner Lisa” landed support from Spotify editorial playlists like The Other List&Hot New Bands. The playlister community as a whole is very excited to see what this uplifting band comes out with next and to be a part of their growth story!
