Matthew Schultz Case Study

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Meet Matthew Schultz

Matthew Schultz is not your average banker. He is an American singer, songwriter, producer, actor, and entrepreneur. He is most known for his hit single “Somewhere Far,” which was released in August 2018, and started being promoted on Playlister.Club.

Our Approach

Matthew Schultz's Campaign

Our Impact

“Somewhere Far” is an interesting case of how Playlister.Club can be an effective method to supplement the campaign for songs with significant traction. The single peaked out at +8M total follower reach achieved on playlists, of which +2.8M total follower reach can be attributed to Playlister.Club, around 35% of the total followers this song has reached via playlists. Schultz has used Playlister.Club in a “long tail” fashion, allowing “Somewhere Far” to continue being pushed out to new listeners, even years after being released. Schutlz’s monthly listeners have almost doubled to ~70K since first setting up “Somewhere Far” on Playlister.Club.

“Somewhere Far” is a smashing success, amassing +8M streams on Spotify and +2M likes on TikTok. Schultz has released various other addicting singles to follow up the hit, most recently including “One Wok” that is also being run on Playlister.Club, is trending on TikTok, already garnering almost 5M views, since releasing in May 2022.

Greater Success

“Somewhere Far” is a smashing success, amassing +8M streams on Spotify and +2M likes on TikTok. Schultz has released various other addicting singles to follow up the hit, most recently including “One Wok” that is also being run on Playlister.Club, is trending on TikTok, already garnering almost 5M views, since releasing in May 2022.