Merger Case Study

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Meet Merger

Formed from the abyss of corporate America, Merger is a New Orleans-based DJ/production duo. Their distinct production styles combine the underground and mainstream worlds of house music, which you can hear in singles like “Breaking Us” with Foxtrot. Their single “Alright” in collaboration with Brocofski was pushed on Playlister.Club.

Our Approach

Merger's Campaign

Our Impact

Merger has continually pushed out “Alright” using a “long tail” campaign strategy, continually running the track for over 6 months on Playlister.Club. The song has trended throughout the months, landing +205 playlist placements, resulting in +4.6M total followers reached through the placements on Playlister.Club. Interestingly, this song has an extremely high “Branding Engagement Index” - performing +205% above the platform average — this means that the album cover attracts playlisters to click, at a much higher rate than other songs.

Merger continue to release high-energy house tracks that excite listeners, and the traction shows it. Since starting on Playlister.Club, their total Spotify followers have seen a 20% lift, and their monthly listeners have peaked out at +45K. Merger has also been featured on New Music Friday Dance, Power Hour, Dance Rising, and even garnered support by larger dance music artists like The Chainsmokers, Afrojack, and more. With minimal effort, Playlister.Club allowed Merger to continue gaining exposure for “Alright.” They maintained a steady stream of traffic to their previous release, freeing up time to work on new material — a unique benefit of our automated marketing platform.

Greater Success

Merger continue to release high-energy house tracks that excite listeners, and the traction shows it. Since starting on Playlister.Club, their total Spotify followers have seen a 20% lift, and their monthly listeners have peaked out at +45K. Merger has also been featured on New Music Friday Dance, Power Hour, Dance Rising, and even garnered support by larger dance music artists like The Chainsmokers, Afrojack, and more. With minimal effort, Playlister.Club allowed Merger to continue gaining exposure for “Alright.” They maintained a steady stream of traffic to their previous release, freeing up time to work on new material — a unique benefit of our automated marketing platform.